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Google is letting celebrities answer questions about themselves in search results

Google today is launching a new search feature that will have celebrities answering commonly searched questions about themselves in the form of selfie videos that show up at the top of mobile search results. Now, if you’re curious how many languages does Priyanka Chopra speaks or if Will Ferrell can really play the drums, you can watch a pre-recorded video from the Chopra or Ferrell answering the question, offering a “uniquely personal, authentic and delightful touch straight from the source.”

Other celebrities who have recorded videos for the launch include Nick Jonas, Mark Wahlberg, James Franco, and Gina Rodriguez. From the sound of it, Google may been inspired by Wired’s new video series that asks celebrities to answer commonly Googled questions about themselves. One of the best involves Ryan Reynolds and Jake Gyllenhaal bantering over whether Ryan Gosling is related to Reynolds:

The difference here, however, is that the videos live directly in search, so they’ll show up on the mobile web and through Google-owned apps and not just on a standard website video player or YouTube embed. The feature is currently being piloted on mobile in the US, the company says. Google is also considering expanding the feature to include lesser known celebrities in the coming months.


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