Apple is making a TV drama called Swagger, inspired by Kevin Durant’s childhood. Variety reports that the show will “explore the world of Amateur Athletic Union (AAU) basketball and the lives of the players, their families, and coaches.”
The series will be written and directed by Reggie Rock Bythewood, best known for writing the 2009 Notorious B.I.G. biopic Notorious, and for creating the recent Fox limited series Shots Fired. It will be produced by Imagine Television and Durant’s Thirty Five Media, with Durant serving as an executive producer.
The Wall Street Journal reported in August 2017 that Apple would spend $1 billion on original content in the following 12 months, and announcements of prestige projects like this one have been a regular part of the news cycle ever since. Now, Swagger joins a roster that includes — among many others — a reboot of Steven Spielberg’s anthology series Amazing Stories, a Reese Witherspoon-produced comedy starring Kristen Wiig, a Reese Witherspoon talk show, an HGTV-inspired series about fancy houses, and See, an “epic, world-building drama” from Peaky Blinders creator Steven Knight and frequent Hunger Games director Francis Lawrence.