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Amazon brings Alexa to UK TVs with updated Fire TV Stick

The latest version of Amazon’s Fire TV Stick, which comes with Alexa built-in, is heading to UK shores. The device launched in the US last October, but is going on sale April 3rd in Britain for £40 (available in various high street stores, or you can pre-order it from Amazon right now). It has a quad-core processor that’s 30 percent faster than its predecessor, a new, streamlined user interface, and an Alexa-powered remote. However, it still doesn’t have 4K support — for that you’ll need the pricier Amazon Fire TV.

With Alexa, you can use voice commands to control all your usual streaming TV options, asking the device to open apps like Netflix, and search for specific shows and movies. You can also use it to access Alexa’s other features, like checking on the weather and controlling Wi-Fi connected smart home items. The Fire TV stick will also support third-party Alexa Skills, meaning you can use it to order takeaway or an Uber, or, a access a bunch of other fairly useless features. .


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