Drake’s latest project More Life was streamed 89.9 million times in its first 24 hours on Apple Music, breaking the single-day album streams record for every music service, Apple tells The Verge. Apple Music far outpaced Spotify, which streamed the album 61.3 million times in its first day, a record for the service.
More Life also helped set records on Beats 1, as Saturday’s episode of OVO Sound Radio was the biggest Beats 1 show to date. Outpacing Spotify by nearly 30 million streams is no easy feat — especially with about 80 million fewer users — but it looks like Drake’s ties to Apple Music and his radio show on Beats 1 helped push listeners to the service in droves.
As for the top song? “Free Smoke” the first song off the playlist took the top spot on Apple Music. “Portland” and “Passionfruit” round out the top three tracks. More Life is on pace to shatter every streaming record to date — most of which were set by Views, Drake’s last album.