Home / Tech / News / Fitness, photography, and water resistance are the focus of Apple’s new ads

Fitness, photography, and water resistance are the focus of Apple’s new ads

Apple has released a series of new ads for its iPhone 7 and Apple Watch 2, highlighting some of their new features, such as water resistance and low-light photography.

The first ad, titled Midnight, follows a teenager out on a late-night excursion with his phone, taking pictures along the way of moths, a deer and the city late at night, highlighting the phone’s improved camera.

The next ad, Morning Ride, is all about the phone’s new water resistance as a biker suits up for a bike ride during a heavy rainstorm.

The third ad is for the Apple Watch 2 and is aptly titled Go Time. It focuses on the company’s doubling down on the fact that a lot of people are wearing them as fitness trackers with the ad depicting people using the device while swimming, running and trying to be on time.


Source link

Check Also

Cousin Greg to play equally tall, inept WeWork co-founder Adam Neumann in new series

After WeWork’s disastrous IPO filing, many were claiming the company would soon be valueless. But …

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.