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iHeartRadio’s new service mixes broadcast radio with Napster on-demand

In a bid to provide a more flexible service that can draw in customers who haven’t yet picked an on-demand streaming service, iHeartRadio is rolling out two new offerings today. The first, iHeartRadioPlus, costs $4.99 a month and lets you search, save, replay, and skip songs you hear playing on a live digital radio stream.

The second, iHeartRadio All Access, costs $9.99 a month and has all the features of the first package, but adds an on-demand library of tracks powered by Napster. That offers a comparable library of tracks to Spotify or Apple Music, and gives users power features like the ability to craft playlists or download music for offline listening.

Having live radio as a part of your on-demand streaming service is a nice way around the exclusives we’re increasingly seeing on Apple Music or Tidal. If you have the All Access package the two services are linked, so if you save a track you like while listening to live radio it is automatically added to your Napster library.

“Ten times more Americans listen to radio every month than use a subscription service ­so the debut of iHeartRadio Plus and iHeartRadio All Access powered by Napster is a unique opportunity to capture these non-music subscribers with an on demand service built around radio,” said Bob Pittman, chairman and CEO of iHeartMedia. “Whereas the LP, CD and music downloads are the ancestors of all current on demand services, the ancestor for our new on demand offerings is broadcast radio. By combining radio’s popularity and reach with interactive on demand functionality, we have created the first fully differentiated streaming music service for consumers.”

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