Last year, Google opened up a program called “Posts on Google,” which let big companies and celebrities feature content in a carousel in search results. And today, Google is opening that up to local businesses, allowing them to directly inject things like daily specials, events, products, and more to results for when customers search for the business, as noted by TechCrunch.
The new posts show up below the company card in search results, where information like the location, phone number, web address, and hours of the company are already aggregated. The Posts feature is available starting today for verified companies using Google My Business.
Opening up Posts on Google for all businesses, regardless of size, should help make more information accessible to users as they search for things, which gels with Google’s ongoing efforts to keep building out functionality directly into Google search.