Logan Paul announced in a 16-minute vlog over the weekend that he is ending regular updates on his popular daily vlogging channel, which launched less than two years ago and currently has over 17 million subscribers.
According to the video, Paul is abandoning the daily model because he “wants to exercise his creativity in different ways… If anyone is going to end my career, okay, it’s going to be me,” he added. He then launched into a 10-minute segment in which he and his friends pick up his $150,000-plus custom Mercedes SUV.
The move comes after widespread criticism of Paul for his insensitivity and poor behavior in multiple incidents, including a vlog from late December where he filmed the body of an apparent suicide victim in a Japanese forest. During the same trip to Japan, Paul had earlier released vlogs where he “wav[ed] raw fish in Japanese people’s faces, dress[ed] up like Pikachu and [threw] a plush Pokeball at random people in the street, including a police officer.”
Although he later apologized, YouTube temporarily suspended ad revenue on his channels and put his YouTube Red projects on hold, citing a “recent pattern of behavior.” After taking several weeks away from vlogging to “reflect,” Paul returned in late January with a video titled “Suicide: Be Here Tomorrow,” where he spoke with the director of the National Suicide Prevention Hotline and said, “It’s time to start a new chapter in my life.”
This new chapter soon included jokes about swallowing Tide Pods and a vlog in which he pulled a koi fish out of a pond and pretended to give it CPR and tased a dead rat, indicating that he had learned very little. Once again, YouTube temporarily suspended ads on his channel.
In his latest video, a characteristically manic Paul explains that he is stepping back from regular vlogging because he has “diversified, bro,” and he plugs his upcoming talk show. He further promises “the vlog will never be finished as long as my heart stays thumping” and that “your boy [Logan Paul] will get more and more and more lit.” His daily content will be missed, by some.