Microsoft’s Rewards program is launching in the UK today. Originally only available in the US, Microsoft is now letting British users accrue points for using its Bing search engine. The points can then be transferred to a number of different rewards, including Xbox digital gift cards, Groove Music passes, and Skype credit. Microsoft is also partnering with a number of UK charities so you can donate points to these organizations instead.
Microsoft Rewards works almost identically in the UK as it does in the US. You’ll get 3 points per Bing search, and this is doubled (until August 15th) if you’re using Microsoft Edge. You can obtain a maximum of 30 points per day (60 points using Edge) through searches, or participate in quizzes to gain more. Microsoft also gives out 1 point for every pound spend at the UK online Microsoft Store. If you manage to hit 500 points in a month, there’s a second level with better rewards and the ability to earn a maximum of 150 points a day.
The entire Microsoft Rewards scheme is designed to get people using Bing. It’s one of a number of ways Microsoft attempts to convince consumers to use its search engine, alongside setting it as default in Microsoft Edge and promoting it throughout Windows 10. Microsoft Rewards is available in the UK today, with a launch in France, Germany, and Canada planned in the coming months.