Home / Tech / News / Oath: The Circle marketing campaign, or heavy metal band?

Oath: The Circle marketing campaign, or heavy metal band?

Earlier today, news broke that Verizon is merging venerable tech and media brands Yahoo and AOL into a company called Oath. Since then, many people have been asking a simple question: “Why Oath?” Now, I can’t answer this question, any more than I could explain why Tribune Publishing became Tronc. But I’ve narrowed it down to two possibilities: Verizon is either launching a subtle viral ad campaign for the 2017 film adaptation of Dave Eggers’ The Circle, or it’s starting a heavy metal band. I’ll briefly lay out my case for both; believe what you will.

The case for a Circle marketing campaign

  • Monosyllabic, technically-not-ominous name is perfect for a The Circle subsidiary
  • Timely, as The Circle premieres in a mere three weeks
  • #TakeTheOath isn’t quite as scary as The Circle’s slogans — like “SECRETS ARE LIES, SHARING IS CARING, PRIVACY IS THEFT” or “ALL THAT HAPPENS MUST BE KNOWN” — but pledging allegiance to a tech company is still pretty dystopian
  • Avoids massive restructuring effort required for a rock band

The case for a band

  • “Oath” sounds way too metal for a reboot of two aging tech companies
  • German band The Oath broke up in 2014, leaving the moniker free
  • AOL head Tim Armstrong easily replaceable by musician Tim Armstrong
  • Have I mentioned that “Oath” is just an absurdly sinister company name?

Poll

What is Oath, really?

  • 50%

    A viral marketing campaign

    (1 vote)

  • 50%

    A heavy metal band

    (1 vote)



2 votes total

Vote Now


Source link

Check Also

Why the third launch of SpaceX’s Falcon Heavy rocket has the highest stakes yet

The third flight of SpaceX’s Falcon Heavy is set for this evening, and this launch …

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.