The future of PCs and Macs is expensive

The personal desktop computer used to once be an exclusive and expensive machine, though we now know it and its laptop counterpart as a mass-market commodity that most people can afford. This week, however, the companies that defined the personal computer, Microsoft and Apple, gave us a glimpse of the …

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Sony goes totally old school for its latest PS4 Pro ad

The PS4 Pro launches on November 10th for $399, and to get people excited for the souped-up console Sony is going old school. Very old school. The PlayStation UK Twitter account tweeted this ’80s-style ad for the Pro, highlighting its many technical features, including “super fresh graphics” and “immersive gaming experience.” …

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Microsoft is doing a better Apple impression than Apple is

Apple and Microsoft have both announced new computers this week built for professionals, and while the companies’ hardware may be very different, the way they’re selling these new devices is eerily similar. Check out the MacBook Pro overview from Apple above, then watch Microsoft’s introduction for the Surface Studio. Okay, so one …

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Windows 10 Creators Update: all the new features Microsoft didn't mention

Microsoft announced its Creators Update during its press event earlier this week, and a fast-paced video has highlighted a number of new changes. While we’re expecting to see features like better trackpad gesture control, blue light reduction (like F.lux), and Windows Holographic integration, Microsoft has a whole lot more planned. Brad …

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Apple raises UK Mac prices by hundreds of pounds thanks to Brexit

Apple unveiled its new line of MacBooks yesterday, but for customers in the UK the announcement brought some unpleasant surprises: a price bump across the board for Apple products. Not only are the new MacBook Pro laptops hundreds of pounds more expensive than previous generations, but while Apple was updating its …

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Apple once again ignores a big market

Things looked pretty grim for desktop computes at my local Apple (APPL) Store on Monday afternoon. Of 12 tables set up to show off Apple’s hardware, only one—socked away in the back left corner — was home to desktops. The 21” and 27” iMacs on display were at least relatively …

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