Home / Tech / News / Sonos’ latest ad is a super yuppie version of Apple’s classic 1984 commercial

Sonos’ latest ad is a super yuppie version of Apple’s classic 1984 commercial

Tech companies are not exactly shy of using melodrama in their ads, but Sonos’ latest commercial — first shown last week and again during tonight’s Grammy Awards — takes the cake. The 90-second clip uses portentous music, HBO-ish camera filters, and a riff on Apple’s famous “1984” Mac commercial, imparting the message that only Sonos speakers can stop you living a lonely life.

The ad starts with a close-up of a woman’s face, listening as she bemoans the “silence” that has fallen in homes across the nation. We stare through windows of fancy apartments, looking at well-groomed people in immaculate homes ignoring each other in favor of their smartphones as her voiceover tells us that “it’s just not right.” But this is no critique of capitalism, or the American way, or even the dehumanizing effec of technology — she’s only complaining because the people she’s observing haven’t dropped hundreds of dollars on Sonos speakers.

It’s like the most bourgeois version of Fight Club imaginable, and it ends with our judgmental narrator chucking a Sonos speaker through a glass window, just like Anya Major in Apple’s iconic ‘80s ad. As the speaker soars into the home, music fills the air, somehow joining couples, friends, and families in jubilant celebration that their windows are now smashed and they’re forced to listen to someone else’s terrible music taste.

Source link

Check Also

TiVo confirms its customers will soon see ads before DVR recordings

So much for it being an early, experimental test. TiVo has confirmed that it plans …

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.