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The Mini Seven commemorates Mini's humble roots


Mini just announced a new special edition of its two-door and four-door Cooper and Cooper S models this evening. The so-called Mini Seven package is a throwback to the brand’s early days — back when the car was known as the Austin Seven. We’re talking about 1959, long before its reinvention in the early aughts under BMW’s ownership.

What does the Mini Seven get you? First there’s the exterior, painted in Lapisluxury Blue — the “most intensive blue tone ever applied to the body of a Mini,” the company says. The superlatives continue: “The paint finished conceived for the exclusive equipment program MINI Yours is based on the color Ultramarine, which is regarded as the ‘blue of kings,'” the press release reads. (If you don’t want the bluest blue that ever blued, though, Mini will give you one of three other colors.)

Inside, you get custom colors and materials, accompanied by an infotainment display in the center stack that “offers additional display content.” It comes in one of two sizes depending on whether you add the navigation option. You can get an automatic transmission if you want, but — considering this is a Mini — you should probably get the six-speed manual.

Pricing will be announced closer to launch, but there’s nothing too extreme here, so it might be a pretty reasonable add-on. All four variants of the Mini Seven package will be available toward “late summer.”



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