This story is part of , where our editors will bring you the latest news and the hottest gadgets of the entirely virtual CES 2021.
Kicking off CES on Monday with a bang, Korean tech giant LG teased its rollable phone during its early-morning press conference. LG’s rolling phone was first shown off with the in September but thanks to a video we now have a clear front-on view of what the company has been working on behind the scenes, and we know its name: the LG Rollable.
Previously all we’d seen of LG’s rollable was a dimly lit side-on view of what looked like a standard-sized phone that slid out into a slim tablet. But in this latest clip, the phone is shown in all its glory, with the phone smoothly scrolling out to reveal an expanded display — just as its rollable TVs already do.
Two teasers were shown for the phone, one at the beginning of the press conference and one at the end. It was only in the final clip that we learned the device’s official name. Unfortunately the phone wasn’t explicitly mentioned during the event, so there’s still plenty we don’t know about it — including when we might be able to learn more about this enigma of a device.
LG has never shied away from experimenting with unusual phone concepts and pushing them out into the mainstream. Back in 2013 when big phones were still referred to as “phablets,” the company unveiled a giant phone with a curved display called the G Flex. Eight years on, screen technology has evolved significantly from rigid curves to fully flexible rolls.
That’s not to say LG is the first company to reveal to the world that it’s experimenting with rollable screen technology. TCL and Oppo have — and we’re sure these three won’t be alone. In the coming months, we’re excited to see which other companies are experimenting with rollables, and whether they can make them compelling enough for us to adopt in favor of more conventional phone designs.