Apple’s iOS 14.5 update means iPhone and iPad apps now have to ask permission from users before tracking their movements online. But according to a new analysis by Flurry Analytics, only 5% of US daily users with iOS 14.5 have opted in so far.
Flurry Analytics, owned by Verizon Media, is used in more than 1 million mobile apps used across 2 billion devices. It’s collecting and updating data daily on the app tracking opt-in rates, looking at the approximately 2.5 million daily mobile active users that have the new operating system so far.
Worldwide opt-in rates are a little higher, the study reported earlier Monday by Mashable said: it’s sitting at 13% as of May 7. Flurry has data on 5.3 million global iOS 14.5 users.
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