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Going incognito: How we can protect our privacy in the metaverse Going incognito: How we can protect our privacy in the metaverse
Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here. The image below... Going incognito: How we can protect our privacy in the metaverse


Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.


The image below shows me standing in a “Virtual Escape Room” that was created by academic researchers at U.C. Berkeley’s Center for Responsible Decentralized Intelligence. The simulated world requires me to complete a series of tasks, each one unlocking a door. My goal is to move from virtual room to virtual room, unlocking doors by solving puzzles that involve creative thinking, memory skills and physical movements, all naturally integrated into the experience.  

Louis Rosenberg inside a Virtual Escape Room created by researchers at U.C. Berkeley (2022)

I am proud to say I made it out of the virtual labyrinth and back to reality. Of course, this was created by a research lab, so you might expect the experience was more than it seems. And you’d be right — it was designed to demonstrate the significant privacy concerns in the metaverse. It turns out that while I was solving the puzzles, moving from room to room, the researchers were using my actions and reactions to determine a wide range of information about me. I’m talking about deeply personal data that any third party could have ascertained from my participation in a simple virtual application. 

As I have been involved in virtual and augmented reality for decades and have been warning about the hidden dangers for many years, you’d think the data collected would not have surprised me. But you’d be wrong. It’s one thing to warn about the risks in the abstract; it’s something else to experience the privacy issues firsthand. It was quite shocking, actually.  

That said, let’s get into the personal data they were able to glean from my short experience in the escape room. First, they were able to triangulate my location. As described in a recent paper about this research, metaverse applications generally ping multiple servers, which here enabled the researchers to quickly predict my location using a process called multilateration. Even if I had been using a VPN to hide my IP address, this technique would still have found where I was. This isn’t shocking, as most people expect their location is known when they connect online, but it is a privacy concern nonetheless.  

Going deeper, the researchers were able to use my interactions in the escape room to predict my height, the length of my arms (wingspan), my handedness, my age, my gender, and basic parameters about my physical fitness level, including how low I could crouch down and how quickly I could react to stimuli. They were also able to determine my visual acuity, whether I was colorblind, and the size of the room that I was interacting with, and to make basic assessments of my cognitive acuity. The researchers could have even predicted whether I had certain disabilities.  

It’s important to point out that the researchers used standard hardware and software to implement this series of tests, emulating the capabilities that a typical application developer could employ when building a virtual experience in the metaverse. It’s also important to point out that consumers currently have no way to defend against this — there is no “incognito mode” in the metaverse that conceals this information and protects the user against this type of evaluation.  

Well, there wasn’t any protection until the researchers began building one — a software tool they call “MetaGuard” that can be installed on standard VR systems. As described in a recent paper by lead researchers Vivek Nair and Gonzalo Garrido of U.C. Berkeley, the tool can mask many of the parameters that were used to profile my physical characteristics in the metaverse. It works by cleverly injecting randomized offsets into the data stream, hiding physical parameters such as my height, wingspan and physical mobility, which otherwise could be used to predict age, gender and health characteristics.  

MetaGuard Image from Nair and Garrido

The free software tool also enables users to mask their handedness, the frequency range of their voice, and their physical fitness level and conceal their geospatial location by disrupting triangulation techniques. Of course, MetaGuard is just a first step in helping users protect their privacy in immersive worlds, but it’s an important demonstration, showing that consumer-level defenses could easily be deployed.  

At the same time, policymakers should consider protecting basic immersive rights for users around the globe, guarding against invasive tracking and profiling. For example, Meta recently announced that its next VR headset will include face and eye tracking. While these new capabilities are likely to unlock very useful features in the metaverse, for example enabling avatars to express more realistic facial expressions, the same data could also be used to track and profile user emotions. This could enable platforms to build predictive models that anticipate how individual users will react to a wide range of circumstances, even enabling adaptive advertisements that are optimized for persuasion. 

Personally, I believe the metaverse has the potential to be a deeply humanizing technology that presents digital content in the form most natural to our perceptual system — as immersive experiences. At the same time, the extensive data collected in virtual and augmented worlds is a significant concern and likely requires a range of solutions, from protective software tools like MetaGuard to thoughtful metaverse regulation. For those interested in pushing for a safe metaverse, I point you towards an international community effort called Metaverse Safety Week that is happening in December.  

Louis Rosenberg, PhD is an early pioneer in the fields of virtual and augmented reality. His work began over 30 years ago in labs at Stanford and NASA. In 1992 he developed the first interactive augmented reality system at Air Force Research Laboratory. In 1993 he founded the early VR company Immersion Corporation (public on Nasdaq). In 2004 he founded the early AR company Outland Research. He earned his PhD from Stanford, has been awarded over 300 patents for VR, AR, and AI technologies and was a professor at California State University.

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