Addressable has raised $6 million in funding for its Web3 growth marketing business, which handles paid ad campaigns for Web3 companies.
The deal is the second round of funding this year, bringing its total raise in 2023 to $13.5 million. And it positions Addressable to bolster its Web3 Growth Suite, extend its services to additional ad networks and blockchains, and fortify its place in Web3 growth marketing.
Addressable said it is addressing the challenges of Web3 growth for businesses. Bitkraft Ventures led the funding round, supported by strategic investor Karatage, alongside existing investors such as Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and several others.
Addressable has expanded by attributing crypto wallet owners across 400,000 websites, encompassing digital giants like Bloomberg, The New York Times, and Yahoo Finance.
This reach extends across three new ad networks – Unity, Pubmatic, and Magnite – in addition to the initial inclusion of the Twitter ad network. This amplified coverage empowers Addressable to craft more nuanced and targeted paid ad campaigns, spanning social networks, websites, and mobile applications.
Addressable has also introduced the 1-Click SDK Installation, a Google-approved feature available on Google Tag Manager. This streamlined integration process facilitates tracking of website conversions, wallet connects, and blockchain conversions. The platform integrates seamlessly with Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics, enabling refined tracking of conversion events.
Tomer Sharoni, CEO at Addressable, emphasized the platform’s steadfast commitment to revolutionizing Web3 Growth, particularly in the current market landscape.
“Addressable’s commitment to revolutionizing Web3 Growth remains steadfast, and it becomes even more important in the current market,” said Sharoni in a statement.
In an email to GamesBeat, Sharoni said, “Web3 technology is an integral part of a growing number of digital businesses in many fields. As more mobile apps, games, financial apps, brands and e-commerce businesses are adopting Web3 infrastructure in some of their activities, they need seamless integration of blockchain data and insights into their product and marketing strategies, and this is precisely what we provide. In the future, when Web3 becomes a prevalent infrastructure in most apps, the integration of Web3 data-driven insights into any business effort will become a necessity in every modern business.”
Malte Barth, general partner at Bitkraft, said in a statement, “We’re thrilled to lead Addressable’s new investment round. As the gaming industry continues to evolve and expand its digital footprint, it’s evident that Web3 technologies will play a crucial role in shaping the future of user engagement.”
Barth added, “Addressable’s innovative Web3 growth suite stands out as a game-changer, offering marketers powerful tools to navigate this dynamic landscape and create profitable user growth at scale. We’re excited to support Addressable’s mission to power marketers and look forward to accelerating the impact their platform already has in the gaming industry and beyond. The Addressable team distinguishes itself through its battle-tested magic in data and product development, along with a world-class track record in execution.”
With over 50 clients and a track record of executing more than 750 campaigns, Addressable has tailored playbooks for gaming, DeFi, blockchain infrastructure, services, and exchanges, as part of its upcoming enhancements.
Michael Migliero, CMO of Big Time Studios, lauded Addressable’s impact on its gaming-focused marketing strategies.
“In the early stages of engaging Web3 gamers, targeted marketing has been key to our success. By leveraging insights from both traditional gamers and Web3 gamers, we’ve refined our approach to user acquisition,” said Migliero, in a statement. “Addressable’s Web3 Growth Suite has delivered early promising results in enhancing our marketing strategies, particularly in the precise targeting of our gaming audience.”
Migliero added, “The platform’s role in our marketing efforts, especially in the transition from traditional to Web3 gamer engagement, has been noteworthy. Addressable’s ability to identify and connect with potential gaming customers aligns well with our objectives, making it a valuable tool for our future gaming campaigns.”
Founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Asaf Nadler, Addressable has expertise in both data analytics and AI. The company has 24 employees in Tel Aviv, New York, London and Madrid.
Clients include HashFlow, Radix, BigTime, Polygon, ImmutableX, Travala.com, Primex, Bancor and Serotonin.
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