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Nail the future: How OUTOFHAND is redefining self-expression & empowering individuals with AI and AR technology Nail the future: How OUTOFHAND is redefining self-expression & empowering individuals with AI and AR technology
OUTOFHAND: The world’s first luxury XR brand elevating artists “Nail art is the new sneakers,” declares Samuel Deutsch, CEO and Founder of OUTOFHAND (OOH),... Nail the future: How OUTOFHAND is redefining self-expression & empowering individuals with AI and AR technology


OUTOFHAND: The world’s first luxury XR brand elevating artists


“Nail art is the new sneakers,” declares Samuel Deutsch, CEO and Founder of OUTOFHAND (OOH), capturing the essence of a seismic shift in the $23.4 billion global nail industry, projected to climb to $32.8 billion within the next five years.  Leading the charge in the intersection of technology and style, OUTOFHAND announces its pinoneering platform — an extended reality experience in fashion and beauty, seamlessly blending AI and AR to revolutionize beauty.

Revolutionizing nail art with AI and AR

OOH’s journey, in developing proprietary tech with OpenCV’s computer vision experts CEO Anna Kogan and CV veteran Gary Bradski, marks a significant leap forward in unlocking flawless tracking around the fingers of the hands which before was only thought to be theoretically possible. This has led to the development of sophisticated AI models capable of tracking fingernails in real-time on mobile devices, a cornerstone of OOH’s innovative approach. The integration of AI and AR allows for an immersive experience where users can instantly explore virtual nail designs, bringing them to life with stunning realism and precision.

This technological innovation isn’t just about digital exploration; it’s coupled with a unique commerce model. OOH enables users to not only engage with virtual nail art, but also seamlessly order these luxury designs as custom-sized, 3D-printed nails. This dual offering blurs the lines between virtual experimentation and tangible products, transforming how consumers interact with beauty products.

Bridging digital creativity and physical products

OOH will be accessible via an intuitive mobile app, combining state-of-the-art AI and AR, will serve as a daily beauty ritual and a marketplace leading with nail couture . OOH’s eagle-eyed team of fashion and beauty editors investigate all corners of the world — from Shanghai to Seoul, Lagos and London — to find tomorrow’s big-name artists and the tech lab to render these real-life artworks into 3D digital looks for a global audience in extended reality (XR). Here, global nail art trends come alive, allowing users to explore and purchase with unprecedented ease. This platform isn’t just a showcase of digital artistry; it’s a testament to OOH’s unique ability to merge the digital wearables with the physical — a feature that resonates powerfully with a generation that values both digital experiences and tangible expressions of personal style in flexing, flashing and flaunting their uniqueness.

OOH’s innovative approach to beauty tech extends beyond mere product offering. It represents a new paradigm in consumer behavior — one that harmoniously combines the excitement of digital discovery with the satisfaction of physical product ownership. This model is particularly appealing to the tech-savvy, style-conscious consumers, offering them a novel way to express their individuality.

OOH’s market impact and audience reach

OOH’s market impact is further amplified by its collaboration with 10 of the world’s top nail artists, who have been signed in multi-year deals to deliver exclusive, world-class designs for OOH’s launch. These artists, favorites among celebrities like Billie Eilish, Dua Lipa, and Rhianna, bring a level of prestige and trend-setting flair to the platform, ensuring that OOH’s offerings are at the cutting edge of fashion.

OOH’s appeal transcends across diverse audience segments. ‘NailBabies,’ the younger, trend-conscious audience, find OOH’s digital platform a perfect fit for their explorative and expressive style needs. ‘NailHeads,’ the devoted and infatuated core audience, are drawn to the innovative and exclusive designs that OOH offers. Meanwhile, ‘NailWhales,’ the luxury-seeking consumers, are captivated by the high-end, celebrity-favored creations available on the platform. This diverse audience approach ensures that OOH caters to a wide spectrum of style preferences and budgets.

Leading a digital beauty renaissance

OOH is not just introducing a new product; it’s pioneering a cultural shift at the intersection of AI, AR and commerce. This initiative is reshaping the future of beauty tech, appealing to a broad spectrum of consumers, from digital natives to those newly embracing tech-enhanced beauty solutions.

As we step into this new era, OUTOFHAND invites us to be part of a transformative journey in beauty and technology. Each virtual and physical nail design represents not just a style choice, but a step towards a more personalized, accessible and innovative approach to beauty. OOH is not just following trends; it’s creating a new narrative in the beauty industry, where technology and art converge to redefine our perception of beauty and fashion.

Get ready for the launch and pre-order OUTOFHAND now

The excitement is palpable as OOH is set for its launch in Q1 of 2024, poised to unveil massive leaps in beauty tech. For those eager to be among the first to experience this revolution, the OUTOFHAND app is available for pre-order right now on the Apple App Store. Don’t miss the chance to be a part of this groundbreaking event.

VentureBeat newsroom and editorial staff were not involved in the creation of this content. 



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