Roblox opens new Creator Store to speed game creation Roblox opens new Creator Store to speed game creation
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Roblox launched its Creator Store, a new digital store for creators that replaces the previous Creator Marketplace.

The user-generated content platform said the goal of the Creator Store is to foster an ecosystem where creators can safely exchange high-quality assets and solutions including models, plugins, meshes, images, fonts, audio, and video that accelerate creation on Roblox.

Roblox said the team has been hard at work over the past two years revamping the foundation of the creator assets and solutions ecosystem into what launched today. Based on feedback, Roblox focused on three key areas: safety, utility, and earning opportunities. Last year, Roblox paid out an estimated $735 million to developers of user-generated content.


Roblox said it is committed to ensuring that the Creator Store is a safe place to find assets. Over time, Roblox implemented numerous changes that allow it to hold bad actors accountable and protect creators from malicious assets. With both human and automated systems in place, Roblox believes it can quickly adapt to any issues in the ecosystem.

Some of these changes include: upload rate limits 6 to help prevent spam and misuse; automated detection of malicious code in Creator Store assets; human evaluation of top and new assets covering over 50% of Creator Store insertions; defaulting to show content from ID/phone-verified creators only; bans of coding patterns 17/APIs primarily used for malicious behavior; and systematic moderation of malicious content and consequences for bad actors.

Since 2022, Roblox said it has removed 47 million malicious and copied assets. It has reduced spam by more than 90% since implementing monthly submission limits.

In 2023, 99.99% of Creator Store insertions into Studio have been confirmed safe. The company has more updates in the coming months, which will continue to improve the safety and the transparency of the systems.


Roblox said it has taken major strides to revamp asset discovery, and it is improving the experience so devs can find the assets they need quickly and efficiently.

Some key improvements that have made a notable difference in workflows include semantic search in the Creator Store leading to an up-to 20% increase in unique insertions across Creator Store asset types; it has added subcategories and trending sections to the homepage; it has rolled out trusted ratings and reviews for better community feedback. The company is planning to expand this to more asset types.

Rich media allows more robust asset descriptions with additional images, links, and a “more from creator” section. This year, Roblox is planning further additions to asset descriptions to give devs more insight into what assets contain and their function.

Coming soon, Roblox will be introducing contextual recommendations based on a scene.

Earning opportunities

Roblox also began rollout of its U.S. dollar price-based Creator Store that was announced at RDC 4. This will enable devs to keep 100% of the proceeds from the sale of theirr plugins and models (coming soon) sold in Studio or Creator Hub—minus sales tax and payment processing fees. Assets sold will no longer be subject to DevEx fees.

In the coming weeks, creators interested in selling plugins on the Creator Store can set up their seller accounts and configure U.S. dollar prices for their assets. To ensure devs all have time to make this transition and ready their content for sale, assets will not be purchasable at these U.S. dollar prices until late March. After the new U.S. dollar-based Creator Store is live, devs will no longer be able to buy or sell assets on Creator Store using Robux. Soon after, Roblox will add support for selling models.

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