A prediction market will soon be entering the UK as sports betting exchange Matchbook says its technology debut in January will be a ‘road test’ ahead of potential United States entry.
The company, which is majority-owned by professional gambler Zeljko Ranogajec, is also seeking to obtain US regulatory approval which is expected to be gained as early as March. If this comes to fruition, it means the prediction market leaders Polymarket and Kalshi will have further competition. This comes after sportsbook operators FanDuel and Fanatics have recently entered the industry too.
Prediction markets are coming to the UK as early as January with @TeamMatchbook preparing to launch their own.
The article (paywalled) features quotes from @irishro on how this is a road test ahead of a US launch expected in for Marchhttps://t.co/ENLEJjPRJD pic.twitter.com/o7K1OE2acy
— Smart Betting Club (@SBCinfo) December 10, 2025
Over in the UK, Matchbook will launch the product under its current license with the UK Gambling Commission. The focus will be on sport and it’ll also introduce a prediction market as a white-label provider for easyBet.
The company confirmed to ReadWrite that Matchbook is working on a UK facing Predictions Market product which will be live in January 2026.
The firm’s Chief Strategy Officer, Jesse May, told us: “The buzz around prediction markets in the US has been undeniable—it’s proving to be one of the most engaging and data-rich forms of trading available.
“Matchbook’s platform is designed to provide best-in-class liquidity and a low-commission structure, making it attractive for both experienced financial traders and seasoned betting enthusiasts.
“Prediction Markets are a fantastic way of presenting our market-leading pricing to customers in a more understandable user interface; all powered by the strength of the Matchbook betting exchange engine.”
In an interview with Bloomberg, the interim chief executive officer Ronan McDonagh added: “It’s not new in the sense that it works on the same engine as an exchange.
“It should be more understandable, so I think we’re hopeful that it captures a new audience or it intrigues people to have a look.”
Matchbook will launch prediction market-style exchange in January in UK
The company already offers a betting exchange, but this introduction will see the display of contracts change from the usual fractional odds to a percentage probability for ‘yes’ or ‘no’ outcomes.
Matchbook has been operating as a sports exchange for around 20 years and while the UK has plenty of betting platforms, it doesn’t have Polymarket and Kalshi as these aren’t able to be used across the pond.
Speaking on a potential US entry, McDonagh expanded on the brand which has less brand recognition in the States: “We’re not sentimental about going in as Matchbook.
“We’ve been in the exchange business so long and we’ve got a really strong tech platform. We’ve got strong market making partners, liquidity and a great product. We’ll be able to complete on day one in the US.”
UPDATE: Comments from Matchbook added on December 12, 2025.
Featured Image: Via Matchbook Facebook photo
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