Broadcasting giant CNBC and prediction market Kalshi have penned a multi-year partnership.
The media conglomerate will, as a result of the deal, incorporate Kalshi’s real-time data into its broadcast media, digital platforms, and paid-for content.
CNBC and Kalshi strike deal
The partnership will be the second for a news and entertainment platform that will draw information and data from the predictions market provider.
“Prediction markets are rapidly shaping how investors and business leaders think about important events,” said KC Sullivan, President of CNBC.
We reported that CNN has also teamed up with Kalshi to delve into the expansive data resources the platform offers via an API.
This is presented as a “real-time” data stream intended to provide journalists, researchers, and broadcasters with immediate access to information.
Kalshi will feature on the news site
Kalshi posted the news on social media, calling it the dawn of a new media era.
CNBC x Kalshi
The leading business news network integrates the leading prediction market.
Kalshi’s data will supercharge CNBC’s reporting: unfiltered, accurate and market-driven.
A new era of media is here. pic.twitter.com/9s1qzWUAPz
— Kalshi (@Kalshi) December 4, 2025
The deal will begin in 2026, and alongside the traditional media coverage, there will be targeted marketing space for Kalshi in the paid-for services like CNBC’s Squawk Box and Fast Money.
This is likely the most relevant home for the event, and forecast data can inform the news coverage, but the brand will also feature as part of a ticker on broadcasts.
Kalshi will also add a standalone CNBC page to its website, “featuring CNBC-selected markets,” according to the release.
Sullivan concluded, “Kalshi’s data will serve as a powerful complement to CNBC’s reporting and help people stay better informed about the world around them.”
These two deals involving CNN and CNBC could be a sign of things to come for news providers seeking the most current data available.
Tarek Mansour, CEO of Kalshi, said that the deal with CNBC will “bring accurate, market-driven predictions to financial reporting. It’s the next evolution: moving from data about what’s happening now, to real-time forecasts about what’s happening next.”
Featured Image: Kalshi/CNBC.
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